Hi , welcome to issue #1 of the Tasart newsletter. It's been an exciting last month for Takapuna Art Supplies as we're not only launching our first newsletter but we have also permanently taken on a new premises; Auckland Art Studio, next door to our shop.
The Auckland Art Studio
The Auckland Art Studio is a large open studio space where we will be holding classes, workshops and demos. It is set up with easels and drawing horses for our customers to use. This month we will also start our untutored Life Painting & Drawing workshops, held every Saturday from 2 - 4 p.m. Please check our website for further information or, if you can, drop by for a peek.
Product Spotlight
Winsor & Newton Artists' Acrylics
The New Winsor & Newton Artists' Acrylics are unrivaled in their brilliance and depth of colour, bringing exceptional richness and intensity to your paintings.
NO COLOUR SHIFT FROM WET TO DRY
Until now acrylic paints have darkened in tone as they dry, making colour matching difficult, so artists have to remember to allow for this when mixing wet colours. However with the new Winsor & Newton range, acrylic painters no longer have to cope with colour shift. With Winsor & Newton Artists' Acrylic, more than any other brand, what you see is what you get.
LONGER WORKING TIME
Winsor & Newton have formulated Artists' Acrylics to have a longer working time on the palette without compromising the convenient drying time of acrylics. The working time is now 20% more than the previous range of Finity Acrylics and in tests with artists, Winsor & Newton have found that this is just the right amount of time for working with all acrylic painting techniques.
Available now
Takapuna Art Supplies is offering a buy 3 get 3 FREE special. If you're purchasing online, we will deduct the 3 lesser valued tubes after you have placed your order. This special offer ends September 30, 2010 or while supplies last.
Getting down to business
Legal rights of artists'
An Artist's livelihood depends on their ability to claim authorship of their work, so protecting our copyright is pretty important. What is Copyright? Copyright is actually a bundle of individual rights that protect our imagery and prevents others from copying i.e. stealing, unless of course, we have transferred the authorship to another person.
In 1928, New Zealand signed the Berne Convention; a worldwide multinational treaty that protects artist's intellectual properties and guarantees reciprocal treatment from other nations who have also signed the treaty.
How Do I Copyright My Work?
Under The Berne Convention, creating the work automatically gives the artist copyright. However, it's a good idea to remind "innocent" offenders of authorship by placing the copyright symbol, for example © John Artist 2010, on your work, and it is also a guaranteed protection in those countries that still require a copyright notice on the work.
How Long Does Authorship Last?
Authorship or Copyright lasts the artist's entire life, plus 50 years. Then, the work falls into Public Domain and the copyright expires. At this time, anyone can use your imagery.
Artists Also Have Moral Rights
If an artist sells his/her work or transfers their copyright to a third party, the artist still has Moral Rights to their work. Moral Rights are inherent personal rights and Moral Rights protect the integrity of the work. In other words, even after we've transferred copyright or sold our work, we still have a say in how it is presented to the public. Also, our work can't be altered in any way.
A recent example is when Hallenstein's clothing stores stole images of Auckland sculptor, John Radford's work. Radford's sculptures are publicly displayed in Ponsonby and Hallenstein's took black and white images of his sculptures, altered them and screenprinted them on T-shirts. Radford was quoted in The New Zealand Herald as saying "The damage to my reputation as an artist to have my work displayed on a cheap T-shirt is immeasurable." Even though Radford had sold the sculptures, he won the case on Moral Rights because Hallenstein's misused his images in a way that he did not intend.
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Until next time,
Sandy and Jim,
Takapuna Art Supplies
www.tasart.co.nz